![]() ![]() ![]() Google often updates the policies depending on what's happening in the world. In addition, the team "proactively works to identify potential abuse risks." For instance, it might more carefully scrutinize places linked to an election. Along with removing offending reviews, in some cases, Google suspends user accounts and pursues litigation. There's also a team of folks that manually evaluates reviews flagged by businesses and users. "But if we teach our machine learning models that it’s only used in hate speech, we might erroneously remove reviews that promote a gay business owner or an LGBTQ+ safe space." As such, the Maps team often runs quality tests and carries out additional training to teach the systems various ways some words and phrases are used to strike the balance between removing harmful content and keeping useful reviews on Maps. "For example, sometimes the word 'gay' is used as a derogatory term, and that’s not something we tolerate in Google reviews," Leader wrote. The process can take just a few seconds, and if the models don't see any problem with a review, it'll swiftly be available for other users to read. Leader noted the machines get rid of the "vast majority of fake and fraudulent content" before any user sees it. ![]() They look at, for instance, the content of the review, the history of a user or business account and whether there's been any unusual activity connected to a place (like spikes in one-star or five-star reviews). The moderation systems, which are Google's "first line of defense because they're good at identifying patterns," examine every review for possible policy violations. Machine learning plays an important role in the moderation process, Ian Leader, product lead of user-generated content at Google Maps, wrote in a blog post. Its content policies were designed "to keep misleading, false and abusive reviews off our platform." ![]() That work helps to protect businesses from abuse and fraud and ensures reviews are beneficial for users. "Our team is dedicated to keeping the user-created content on Maps reliable and based on real-world experience," the Google Maps team said in a video. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |